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The internet is on fire again. Online retail sales are expected to reach two trillion in the next year. Web users conduct over 100 billion searches each month. Brick and mortar marketing and Search Engine Optimization (SEO), Search Engine Marketing (SEM)  and Social Media Marketing (SMO)  are playing a critical component of business success, and knowledge of these strategies is critical for Costa Rica in today’s economy. Costa Rica is now targeting marketing personal that is responsible, fluent, and English speaking (and other languages) to serve U.S, European and Asia corporate clients. Media outlets and marketing communications are also playing an important roll.

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