Costa Rica Street Signs and Addresses. “ We don’t need no stinking street sign!”

Most street names (if there is any) are bary visableI had to laugh the other day when the Wall Street Journal wrote an article on how Costa Rican's find addresses – a country where street names or addresses are fictional. Any expat will tell you, "It is a challenge, hassle, and at most time’s pure frustration to find any home, residents, or business."

Costa Ricans use the infamous Landmark System (based on distances). Wall Street Journal called it, "quirky and costly address system."

Costa Rican addresses are expressed in relation to the closest community landmark. In colonial times, that was the church or town hall. Today it could be some junk-food joint, bank, or auto repair shop.

For example: The address for the office of Rodolfo Sancho, the public works director in the Costa Rican capital of San Jose, is "75 meters west of the general cemetery." Okay, that sounds good to a resident of San Jose, but what “general (no-named) cemetery” to a resident of Jaco or to a tourist? And that’s just the start since rarely there is NADA house or apartment numbers, so now you are standing in front of an apartment complex or gated community with a shaking head of WTF; where do I go now?

I remember getting directions to my friend’s house in Santa Ana, “Get on the main drag in Santa Ana, turn right at the Banco Nacional, go to the top of the street, turn left, the house is the one with the iron gates catty corner from the house with the huge wall around it."

Well in that neighborhood every house has fricken black iron gates. And every fricken corner has several houses with a wall around it. WTF! We ended up asking a Tica, “Dónde está la casa de Gringo Jim?” and we were pointed to the green house with the iron gates. Typical, laughable and understandable.

Even the president of the country Laura Chinchilla, admits,  "If you asked me the name of the street [in front of the Casa Presidencial, a nondescript gray block in the Zapote neighborhood] I couldn't tell you."

According to Carlos Nájera, who manages the country’s post offices, "Costa Rica loses $720 million a year in lost revenue and other costs," as a result. That’s a hell of a lot of money for a country the about size of West Virginia.

So it is quite understandable why almost a quarter of the mail in Costa Rica is returned undeliverable. Personally I think it is around 90%. LOL!

So I guess the big question is why hasn't government established an address system? The four reasons are typical Tico logic:

  1.  Costa Ricans assumed you know your neighbors, local shops, and landmarks old and new, so why change? Or the old cliché, if it works, why fix it? And who cares about tourists and expats.
  2. Economy is growing at an alarming rate. New urban developments are popping up overnight, along with businesses. The post office can't keep up with the neverending landmark reference points.
  3. Costa Rica receives about 28 million letters and packages mailed each year and are sorted by hand. Modern equipment isn't capable of reading the Landmark System addresses. LOL again!
  4. And lastly – everyone knows government is not the most productive – in other words, seven years ago Costa Rica's government decided to create a nationwide street-naming and signage program and set a budget of $1 million gringo dollars … has it happened?  And now the budget is $2 million, a fraction of what it would cost. I rest my laughable case on this.

However, probably the biggest reason why it has to change, the current system has a major safety risk.

QR Code for San Josa Central Market.

This is the QR code for the Google Map location for San Jose's Central Market - scan it and see

As Public Security Minister Mario Zamora, said, "Imagine there's an emergency and you need an ambulance or the police. You can't say 'I'm in front of the Coca-Cola sign."

So what would be a quick (laughable) and reasonable cost fix?

I read an article about [a quick fix] using QR barcodes and GPS from Micunche.  Costa Rica Post Office could sell QR address labels, just like stamps.  Interesting. Local post offices could then data base all of the QR barcodes into some Cloud system and hyperlinked with a TinyURL. This would also provide an online revenue as consumers can access and download “their” address or pay to receive labels, rubber stamp, etc.

Costa Rica GPS Wrong Road

Lets face the fact - GPS do not always work in Costa Rica

The above is a pretty good ideal but less than 1% of population has a smart phones because of the costs, let alone the process of entering data and educating personal in how to use them.

The other was to set up a GPS grid system; addresses would use GPS latitude/longitude numbers.  For instance, the address of Mercado Central in San Jose would be 9.996577,-84.117815 – cut and paste this into Google map and bingo you have the location of the Market.

However, the problem with this is a no brainer, human error and way to many numbers – make a typo and your letter may show up in Africa and/or you’re driving ends up fronting a river.

So what is the answer? Well, this author has none –  it's just part of the idiosyncrasy of Costa Ricans and I pity the poor Costa Rican postman.

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Comments

  1. Yeah what about 911 calls, and other emergencies and forest fires.  I look on a google map of Costa Rica and I see numbered higways, was there objection to that?  I've been to Spain and the UK and even there they have addresses but often they are not clearly marked and I often wonder how first responders to emergencies even find places. 
    Exactly how do emergency folks find addresses in Costa Rica anyway.  Maybe it'll take a super emergency and someone famous there to have a near fatal emergency to finally 'get it'.

  2. Justin says:

    I live have lived here for years and I can tell you that even the Costa Ricans don't know where they are going. You can have a "solid address" like, suite # 3, Edeficio Coral, San Jose, Costa Rica and if you stop and ask for directions 5 times, you'll get 5 different answers. Keep in mind that all of these answers are wrong it's rediculous. The only people I have found that can regularly find an obscure, not well known building or address are the taxi drivers.

  3. You used a cemetary in your example and but a cemetary is unlikely to move, when the directions are via the Burger King (closed/moved for ages) or the red pharmacy (but it's been blue for 20 years, but everyone local still calls it red) is when it gets really crazy.
    And it's accepted as being that way, even with thethe people with smart phones. Last time I was in Costa Rica we we heading to someones house. At least 3 phone calls were required once we got near (and we still ended up passing the place).  And there wasn't even a map in the car.  Plus, all of them use facebook and e-mail, so how directions and a mapa didn't get sent out, I have NO idea.  
    Personally, I dropped a pin (bookmark / favorite) on my smartphone, so in case I have to go back sometime…

  4. Steve says:

    Have you investigated the system that the ICE has for locating addresses? There are numbers painted on (supposedly) most telephone poles. I imagine it's associated with the telephone number, because when I moved houses and asked about service availability, they asked me for my new neighbors' telephone number. They were able to enter it into their system and tell me right away whether service was available. Since telephone numbers can be moved, I'm assuming they have some sort of geographic system, where the new phone number becomes associated with the geographic location record. 

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